Our Story

About Beads & Beauty

Your Destination for Trendy, Elegant, and Stylish Jewellery

We don't just believe in the gold standard, we live by it. What started out as designing jewellery turned into an industry rebellion. And let's be real, it was necessary.

Our Story

Welcome to Beads & Beauty, where craftsmanship meets elegance in every piece we create. Founded by Anjali Sharma, a former professor whose passion for beauty and creativity led her on a remarkable journey from academia to artisanry.

Anjali’s story is one of resilience and reinvention. After dedicating years to academia, her career trajectory took an unexpected turn due to health challenges. Rather than letting adversity dim her spirit, Anjali embraced a new path one that allowed her to channel her love for aesthetics and artistry into something tangible and timeless.

Beads & Beauty is more than just a brand; it’s a reflection of Anjali’s unwavering dedication to craftsmanship and her belief in the transformative power of beauty. Each piece of handcrafted semi-precious jewelry is meticulously designed and curated, blending traditional techniques with contemporary flair.

At Beads & Beauty, we celebrate individuality and self-expression through our diverse range of jewelry collections. Whether you’re looking for a statement piece for a special occasion or everyday elegance to elevate your style, we invite you to explore our exquisite designs, thoughtfully crafted with passion and purpose.

The Story Behind Our Designs

We’re a 21st century company so we use technology everywhere, especially when it comes to design. We’re also direct-to-consumer so we always can keep a direct line of communication with you, our community - no middlemen messing around.